CONGRATS to Yulia Kondranina! The fringe queen won this season Fashion Scout Award with her stunning FW13 fringe collection. Yulia Kondranina has been previously scouted for Fashion Scout’s One to Watch showcase in February. Hilary Alexander, Fashion Scout alumni David Koma and Eudon Choi, stylist Rebekah Roy and fashion scout founder and director Martyn Roberts deemed Kondranina the worthy winner. "Yulia's collection was bold, dramatic and innovative and exhibited a high degree of craftsmanship. I can imagine Florence Welch wearing her designs," Alexander said of the decision. Her FW13 collection will be showcasing in Joyce Hong Kong Pacific Place store exclusively.