Brand: Anne van den Boogaard
Graduate School: Amsterdam Fashion Institute (AMFI)
Graduate Program: BA in Fashion Design

Anne van den Boogaard graduate collection is about pushing boundaries, exploring the ugliness in an anomalous way. The whole collection is based on based on conservative bridal dresses clash together with ultra-American cheer outfits, and together with the sharp and progressive prints to make a contrast between soft and electric. Her collection also featured in the Sicky Magazine.

Source: notjustalabel.com / sickymagazine.com / annevandenboogaard.com



CONGRATS to Yulia Kondranina! The fringe queen won this season Fashion Scout Award with her stunning FW13 fringe collection. Yulia Kondranina has been previously scouted for Fashion Scout’s One to Watch showcase in February. Hilary Alexander, Fashion Scout alumni David Koma and Eudon Choi, stylist Rebekah Roy and fashion scout founder and director Martyn Roberts deemed Kondranina the worthy winner. "Yulia's collection was bold, dramatic and innovative and exhibited a high degree of craftsmanship. I can imagine Florence Welch wearing her designs," Alexander said of the decision. Her FW13 collection will be showcasing in Joyce Hong Kong Pacific Place store exclusively.

Source: Muuse, Fashion Scout, Because Magazine



Its his first big launch collection after he graduated London College of Fashion MA since 2012, with support from GQ China, Hong Kong based Kay Kwok successfully dominate the show with the kick off showtime from the start of the London fashion week. Kay is famous for his strong tailoring with a twist of futuristic motif prints, this time he touched with a galaxy look-a-like sphere motif, with support with the strong two-piece print suit. Surprisingly, the collection is paired up with a long minimal knee-length knitwear with a flare soft leather trousers. The amazing bag design is also a buyer must-have list. As for the spectacular gladiator leather sandals, its a collaboration with Youngwon Kim who just graduated this year in London College of Fashion, sums up the perfect Kay Kwok look. We also have a quick questions with him about his collection and his brand.

Describe your collection in 3 words.
KK/ Itinerant, Infinite, Invisible

How is the GQ China support started?
KK/ Everything started from an email: i was selected for a GQ china annual project which pushing young designer into an international stage.

What's the most challenging during this collection?
KK/ In order to finish the collection within a very short time - 25 full looks with bag and shoes designs in 2 and a half months. However, during the making process, I told myself that I deserve the change if I could finish it within this limited time. And I was so glad that I finally did it.

Your shoe collaboration with Youngwon Kim is a success. What is your next collaboration that you mostly want to do?
KK/ It was a coincidence, I saw Youngwon Kim's work one day and I emailed her asking if she would be interested in collaboration. And Um.... I have no idea at this moment. I want to have a collaboration with an accessories designer, though. :)

What's your next steps in terms of your brand development?
KK/ Seeking for partner who is strong in commercial aspect.
Source: Ge Zhang / google / Eva K. Salvi