2.1.13

HERMIONE DE PAULA SS13 . LONDON

Hermione de Paula graduated from Central St Martin’s and earnt her stripes completing work experience for prestigious fashion houses including Christian Dior Couture, Alexander McQueen, John Galliano and Giles. Following this grounding De Paula launched her first ready-to-wear collection in 2008 which quickly gained acclaim and support from key industry insiders and a cult following. De Paula’s collection successfully creates a contrast between the delicacy and softness of her feminine floral prints with a dynamic, statement edginess. In sumptuous silks and chiffons her exotic prints are transformed into flowing pieces that will easily fit into any stylish woman’s wardrobe. 
Her recent collaboration with Nicolas Kirkwood is a hit, as well as a collection of amazing press by British Vogue, Russia Vogue, Harper's Bazaar, Grazia, Zoo, Tank and also Style Bubble. Her SS13 collection is a continuation of her signature floral prints with a more boyish street look. I especially adore her lovely 3D floral street cap and the sheer dress. Her collection is available in Liberty, Asos, Avenue 32, My Wardrobe and more.

Source: Hermione de Paula / My Wardrobe

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